Presented by Robin Brush


18h00 - 19h00

Joint Opportunity to Believe in Staying (J.O.B.S.)

In this course you will learn how to involve the entire office staff in the process of making the sale. Each department will have defined responsibilities that educate and layer the selling process for the patient. You will learn the art of seamless transition from patient to retail customer, and how to interpret the prescription for lens and frame sales. Multiple pair sales will be your new normal and understanding how to diffuse sales objections will not be a problem.

18h00 - 19h00

A Guide to Visual Merchandising

Visual merchandising goals are to attract, engage and motivate the patient to purchase. In this course we will define visual merchandising and how it relates to the optical industry, starting with shopping behaviours that will be applied to your optical business for increased sales. Discover merchandising secrets and how the Pantone colour of the year influences our world in optical and retail. Learn how to apply visual merchandising techniques to your optical business for brand story telling through name and logo colour recognition. Merchandising do’s and don’ts with examples of how to become an industry leader when presenting to your patients. After this course your merchandising will be changed for the better!

18h00 - 19h00

Stay Shady

Welcome to your first step in changing sunglass sales for your practice. In this course we will be analysing the plano sunglass market and where the optical independent channel is currently ranking. We will also debunk many objections to why your employees think they can’t or won’t sell sunglasses. By changing behaviours, implementing tried and true selling techniques and thinking out of the box, you’ll be sure to Stay Shady!

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